Alberto Marchetti
Alberto Marchetti
- Client
- Alberto Marchetti Gelaterie
- Sector
- Fine crafts, Culinary excellence
- Medium
- Film, Crafts and heritage
- Location
- Turin
- Dates
- 2021 - 2022
Reels, stories, recipe videos and ledwall animations for Alberto Marchetti, the Turin gelaterie: the workshop, the counter, the affogato and recipes with Zabà, the desserts of Casa Marchetti.
The workshop and the counter
In summer 2021 we filmed vertical reels and stories in the workshop and the gelaterie: churning, stracciatella, the orange cream with brandy, a cup served at the counter and the illustrated cups of the Collezione Marchetti.
Ten recipes with Zabà
In the autumn came ten square recipe videos, all made with Alberto Marchetti’s Zabà, from pastry cream to torta langarola. They are shot from above on the worktop, with the steps written on screen.
Casa Marchetti’s ledwalls
For the screens at Casa Marchetti we animated the illustrations and lettering of the autumn desserts: hazelnut cake, bunét and tiramisù. For the Casa del Tennis in Turin, during the ATP Finals, the tennis player and the bull chase the ball all the way to the limited edition box and cup.
The Zabà affogato
In 2022, the Zabà affogato: a 15-second film, a 30-second one and three vertical stories.
Do you have a workshop, a product or a recipe to tell? Let’s talk