Qualche volta
Fashion film
With Giorgio Armani garments and Edelfa Chiara Masciotta
An original fashion film between Olivetti architecture and the landscape of Ivrea, with tailored garments by Giorgio Armani.
- Client
- Produzione originale
- Sector
- Fashion and film
- Medium
- Film
- Location
- Ivrea, Italy
- Dates
- May 2022
- Services
- Documentary films and interviews
The project
Qualche volta is an original short film, a fashion film developed in relation to the world of Giorgio Armani and shot in May 2022. It is about memory, regrets and lives taking unexpected directions: the desire to prove oneself and the reshaping of one’s life plans.
The film weaves together fashion, architecture and landscape in a spare, cinematic narrative built around Olivetti architecture and the area of Ivrea. The Giorgio Armani fashion house took part by providing a selection of tailored garments. The lead is Edelfa Chiara Masciotta, former Miss Italia.
We handled pre-production, location scouting, direction and edit supervision.
- Director
- Mattia Gaido
- Starring
- Edelfa Chiara Masciotta
- Wardrobe
- Giorgio Armani
